I think he would have gone about it the way Dialog and Bunker Ramo did, as detailed in On the Way to the Web: The Secret History of the Internet and Its Founders. If you want to see how it was done, or are just curious about Internet and online service history, read about it in this excerpt from On the Way to the Web, which also details the technology transfer from the government ARPAnet to commercial entitites.
Hosted by the DigiBarn Computer Museum, the chapter describes the earliest "monetizing" of the online world. It shows how the first real information superhighway was created (and named), and shows how entreprenuers built enormously profitable online businesses without investing in computers, software, or content. This excerpt also details the earliest commercial online content!
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