Sunday, October 28, 2007

Crosley Items Ebb and Flow on eBay

For a time earlier this year there seemed to be an increase in the the number of Crosley items on eBay. That includes cars and auto-related items, appliances, radios, books, magazines, etc. The number has dropped by about 20 percent in recent months. I think the increase was probably due to the publication of CROSLEY, which was published in November, 2006.

As the number of Crosley items offered fell off, I noticed a trend toward lower prices. The Simplicity of Radio, by Powel Crosley, Jr., for example, is selling for a quarter of what it was bringing a couple of years ago. It's possible that increased awareness of the Crosley name resulted in more people putting Crosley items up for sale on eBay, and thereby satisfying the market. The diminished market course means less competitive bidding, which knocks the heck out of prices.

I've seen this happen with other books, and I'll be following this phenomenon as other books on collectibles and history (including two of mine coming out in 2008) hit the market. This could lead to a new marketing strategy: if you have a large collection of a specific kind of item, try to get a book for collectors on the market, to increase awareness and drive up demand. If you can't produce a book, keep an eye out for forthcoming books that may affect the demand for your items.

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