Friday, June 4, 2010
Addendum to the Crosley Story: Crosley Motors in Israel?
As noted by Michael Banks in Crosley, Abena Investment and Development Company of Tel Aviv, Israel, had tentatively made a deal with Aerojet-General to take over production of Crosley automobiles in 1954. Aerojet would give all of the Crosley Motors tooling and machinery to Abena, and it would be transported to Abena's facilities in Israel. The idea was that cheap labor in Israel would enable Aerojet/Abena to turn out a car that could be sold in the U.S. at a profit for $1,000. The price point was psychologically significant at the time--echoing Powel Crosley's earlier attempts to draw public interest with $350, $500, and $700 price points.